NFL
Taylor Swift earned NFL $1 billion ahead of Super Bowl 59, more than doubled Travis Kelce’s Instagram followers: Report
Taylor Swift has not just earned new followers and media focus for the NFL since she began dating Travis Kelce, but earned the league a billion dollars.
The Taylor Swift effect on the National Football League (NFL) is real, and now there are numbers to back it up. Ever since the pop icon began dating NFL star Travis Kelce, there has been an increased focus on one of America’s biggest sporting leagues. Taylor’s popularity has given the sport and the league new followers and more eyeballs. A new report says that the singer has helped the league earn a staggering $1 billion in brand value over the last two years.
As Super Bowl 59, the NFL’s biggest night, approaches, MarketWatch carried a report about Taylor Swift’s impact on the league. Using data provided by Apex Marketing, a company specialising in advertising and branding services, the report found that the Swift effect has added over $992 million to NFL’s brand value since she began dating Travis Kelce in 2023.
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